Rita Baki is a Neuro coach, clinical hypnotherapist and internationally accredited master trainer. Her career experience is rooted in education. She previously held senior roles in operational leadership, student engagement and problem resolution through developing and implementing tailor-made outreach programmes.

A love of teaching and a desire to facilitate positive human transformation led Rita to pursue specialised training as a licensed practising hypnotherapist and emotional intelligence master trainer and coach.

This powerful combination of skills and professional know-how yields compelling and measurable outcomes for her diverse clients within the private, government and nonprofit sectors. Her strategic approach and proven ability to design programmes, delivered in person or virtually, advance the narrative on issues prevalent in the workplace today.

Working closely with executives and emerging leaders on personal and professional growth mastery is another area of her business. Equally, her contribution to social impact initiatives through partnerships with community groups and NGOs in Lebanon and the Middle East supports a range of urgent needs and reflects Rita's mission to make a meaningful difference in society.

Rita holds a Master’s degree in Quality Management from the University of Wollongong Dubai and completed her under-graduate degree in Business Management, as well as a post-graduate in Language and Arts from the Lebanese American University. She is an active member of the International Coach Federation (ICF) UAE Chapter.